Serious About Client Service? – Seven Steps to Improve Your Service

Are You Serious About Client Service? – Seven Steps to Improve Your Service

Are you serious about improving the level of service you now provide? Of course you are! Providing outstanding client service is an imperative for business success. This holds true whether you have 10 or 10,000 people working for you. Below are Seven Steps you can take to make a positive impression and improve the level of client service you now provide. [Read more…]

Forging the Link Between Sales and Marketing

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When Edwin Land successfully launched his classic invention, the Polaroid camera, he should have stopped there. Against the advice of his sales and marketing people (and without the benefit of market research which he detested), he introduced a device, called Polavision, (selling at the hefty price of $700) that would record an “instant color movie.” So convinced that this device would succeed, Land invested 68 million dollars to promote it. In spite of the desire and the dollars, the product failed. [Read more…]

Marketing and Advertising Strategies

Capture Your Competitors' Customers
A Chapter From Christine Corelli’s book “Capture Your Competitors’ Customers and KEEP Them”

Capture Your Competitors’ Customers With Smart Marketing and Advertising Practices

There are many great marketing and advertising strategies and tactics in place today. Learning by their example is the best way when it comes to lessons in marketing and advertising. Some of the smartest and most forward-thinking companies are using superior marketing techniques and maximizing today’s technology to communicate their messages. [Read more…]

Trade Show Sales – Trade Show Selling Skill-Selling on the Trade Show Floor

Trade Show Selling

Seven Steps to Get You Started When Selling on the Trade Show Floor

Trade show exhibiting is, by far, the Number One way to gain access to potential customers! But exhibiting costs can be very high — for travel, exhibit fees, booth rental and design, pre-show marketing communications, and many additional miscellaneous expenses that can really add up. [Read more…]

Business Growth-In the Long Road Ahead, Who Will Come Out as a Winner?

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Considering today’s challenging business climate, unstable  economic conditions, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “In the long road ahead, who will come out as a winner? [Read more…]

Attending a Trade Show

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You made the effort and attended the show,
now what do you do with all the information that you gathered? [Read more…]