On Success – Are YOU Capable of Bringing Home the GOLD?

BringHomeGold

Want to achieve personal and professional success?

Of course you do!  Then take a look at these similarities of Olympic Athletes and a dynamic business professional.  [Read more…]

Executives! Are You Being Guarded? Beware!

Executives! Are You Being Guarded? Beware!

“Make sure whatever you send to the President goes through me first. If you want to speak to him on the phone or see him do the same. I have to protect him from getting bogged down with too much information and too many appointments.”

This is what managers, directors, and supervisors are told by a client’s executive secretary. If you have your secretary or assistant do the same, beware. [Read more…]

Forging the Link Between Sales and Marketing

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When Edwin Land successfully launched his classic invention, the Polaroid camera, he should have stopped there. Against the advice of his sales and marketing people (and without the benefit of market research which he detested), he introduced a device, called Polavision, (selling at the hefty price of $700) that would record an “instant color movie.” So convinced that this device would succeed, Land invested 68 million dollars to promote it. In spite of the desire and the dollars, the product failed. [Read more…]

Five Things to Ditch in 2015

Boring Meeting

1) Ditch the term “employee.” Progressive companies refer to their staff to as “business partners,” “colleagues,” “team members,” or “associates.”All of these infer a level of respect for the individual. Smart.

2) Ditch the term “customer satisfaction.” Satisfaction isn’t enough. Strive for higher levels of customer loyalty.

3) Ditch micro-managing. Instead, help, guide, approve, thank.

4) Ditch boring meetings. Maybe even ditch some of the meetings. How about a quick huddle?

5) Ditch the discussion of revenue and talk profitability to your “business partners.”

Go Back to the Basics – Make a Business Plan

Business Charts

When a sports team is stuck in a losing streak, and feeling down and out what does the coach say? He or she usually claims that the team is going to “get back to the basics” with grueling practice drills to reverse the trend and boost the motivation. The same applies when executing a business plan. [Read more…]

Create a Winning Team With Confidence

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Every season, sports professionals state with supreme confidence that they will be the champions by the end of their respective seasons. Of course, there can be only one champion. No way around it. [Read more…]