5 Crucial Guidelines for Effective Sales Leadership

5 Crucial Guidelines for Effective Sales Leadership
Leadership is a difficult subject to master. The concept is elusive in that there are no clear formulas for most leaders to follow due to the abstract nature of the idea itself. One often finds the concept hard to interpret. There are mostly just guidelines, perceptions, and generalities, which make the art of leading so hard to master and teach. This is why there is such a great need for role models. Nowhere is that more apparent than in sales leadership. A great sales role model or sales coach has the power to transform you and your entire sales force. [Read more…]

For Sales Success –
It’s the Buying Experience

For Sales Success It's the Buying Experience

Selling has become more complex than ever. Customers have more choices, are better informed, more discriminating, more cost-conscious, more “service savvy” more risk-adverse, and more demanding than ever before. How can sales professionals excel in this environment? Enhance the buying experience!  [Read more…]

A Key to Sales Success –
Become a Master of…

Key To Sales Success

  • Your products
  • Your industry
  • Communicator
  • Relationship Building
  • Negotiation
  • Your customers’ wants, needs, and expectations
  • Yourself

[Read more…]

Marketing and Advertising Strategies

Capture Your Competitors' Customers
A Chapter From Christine Corelli’s book “Capture Your Competitors’ Customers and KEEP Them”

Capture Your Competitors’ Customers With Smart Marketing and Advertising Practices

There are many great marketing and advertising strategies and tactics in place today. Learning by their example is the best way when it comes to lessons in marketing and advertising. Some of the smartest and most forward-thinking companies are using superior marketing techniques and maximizing today’s technology to communicate their messages. [Read more…]

Trade Show Sales – Trade Show Selling Skill-Selling on the Trade Show Floor

Trade Show Selling

Seven Steps to Get You Started When Selling on the Trade Show Floor

Trade show exhibiting is, by far, the Number One way to gain access to potential customers! But exhibiting costs can be very high — for travel, exhibit fees, booth rental and design, pre-show marketing communications, and many additional miscellaneous expenses that can really add up. [Read more…]

Sales Communication Tips for Financial Advisors

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I came across an article on InvestmentExecutive.com you may want to read. It addresses how overall, Canadian financial services professionals need to do a better job of communicating the value of what they offer, and clearly define their value proposition. This holds true for American professionals as well. In fact, studies have proven that no matter what you sell or offer, 85% of your overall career success is in direct proportion to your ability to communicate. This holds especially true when communicating the value of obtaining the services of a financial advisor. [Read more…]