Marketing and Advertising Strategies

Capture Your Competitors' Customers
A Chapter From Christine Corelli’s book “Capture Your Competitors’ Customers and KEEP Them”

Capture Your Competitors’ Customers With Smart Marketing and Advertising Practices

There are many great marketing and advertising strategies and tactics in place today. Learning by their example is the best way when it comes to lessons in marketing and advertising. Some of the smartest and most forward-thinking companies are using superior marketing techniques and maximizing today’s technology to communicate their messages. [Read more…]

Five Things to Ditch in 2015

Boring Meeting

1) Ditch the term “employee.” Progressive companies refer to their staff to as “business partners,” “colleagues,” “team members,” or “associates.”All of these infer a level of respect for the individual. Smart.

2) Ditch the term “customer satisfaction.” Satisfaction isn’t enough. Strive for higher levels of customer loyalty.

3) Ditch micro-managing. Instead, help, guide, approve, thank.

4) Ditch boring meetings. Maybe even ditch some of the meetings. How about a quick huddle?

5) Ditch the discussion of revenue and talk profitability to your “business partners.”

Business Growth-In the Long Road Ahead, Who Will Come Out as a Winner?

DRIVETOWIN

Considering today’s challenging business climate, unstable  economic conditions, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “In the long road ahead, who will come out as a winner? [Read more…]

Three Years From Now, Who Will Be Left Standing?

Footballpass

Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?” [Read more…]

Business Development Techniques and Strategies

swot-wordle

Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?” [Read more…]