Forging the Link Between Sales and Marketing

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When Edwin Land successfully launched his classic invention, the Polaroid camera, he should have stopped there. Against the advice of his sales and marketing people (and without the benefit of market research which he detested), he introduced a device, called Polavision, (selling at the hefty price of $700) that would record an “instant color movie.” So convinced that this device would succeed, Land invested 68 million dollars to promote it. In spite of the desire and the dollars, the product failed. [Read more…]

Marketing and Advertising Strategies

Capture Your Competitors' Customers
A Chapter From Christine Corelli’s book “Capture Your Competitors’ Customers and KEEP Them”

Capture Your Competitors’ Customers With Smart Marketing and Advertising Practices

There are many great marketing and advertising strategies and tactics in place today. Learning by their example is the best way when it comes to lessons in marketing and advertising. Some of the smartest and most forward-thinking companies are using superior marketing techniques and maximizing today’s technology to communicate their messages. [Read more…]

The Rules of Accountability

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“It takes much more than a great product or service and a smart competitive strategy to be successful in today’s business world. Instead, success requires the concentrated effort and support of everyone in your company. Your entire work force be must accountable, not only to management, but also to each other. When your people are accountable your organization will have a competitive edge. [Read more…]

Sales Communication Tips for Financial Advisors

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I came across an article on InvestmentExecutive.com you may want to read. It addresses how overall, Canadian financial services professionals need to do a better job of communicating the value of what they offer, and clearly define their value proposition. This holds true for American professionals as well. In fact, studies have proven that no matter what you sell or offer, 85% of your overall career success is in direct proportion to your ability to communicate. This holds especially true when communicating the value of obtaining the services of a financial advisor. [Read more…]

Coping With Change and Challenge: Break Down or Break Records



Change and the challenges it brings cause some people to fret and break and others to break records. Change is like a grindstone, it either grinds you down or it polishes you up. [Read more…]