Trade Show Sales – Trade Show Selling Skill-Selling on the Trade Show Floor

Trade Show Selling

Seven Steps to Get You Started When Selling on the Trade Show Floor

Trade show exhibiting is, by far, the Number One way to gain access to potential customers! But exhibiting costs can be very high — for travel, exhibit fees, booth rental and design, pre-show marketing communications, and many additional miscellaneous expenses that can really add up. [Read more…]

Marketing Your Exhibit at a Trade Show

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You spent a great deal of time, money and hard work into preparing to exhibit in your upcoming industry trade show. Now you need to promote it. What you do prior to the show, is just as important as what happens at the show. Send invitations to a targeted group prior to the show. That would include your “A” list of existing customers, and most desired customers.  Make that list, and send an impressive invitation. Make it unique and memorable. [Read more…]

Reel in Customers at a Trade Show by Selling Smarter

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Trade show exhibiting is the best marketing medium to provide you direct access to customers-and there will be a large pool of them to meet. To be successful, however, you can’t simply set up a booth and expect people to come. You have to know how to swim with the best of them. [Read more…]