Marketing and Advertising Strategies

Capture Your Competitors' Customers
A Chapter From Christine Corelli’s book “Capture Your Competitors’ Customers and KEEP Them”

Capture Your Competitors’ Customers With Smart Marketing and Advertising Practices

There are many great marketing and advertising strategies and tactics in place today. Learning by their example is the best way when it comes to lessons in marketing and advertising. Some of the smartest and most forward-thinking companies are using superior marketing techniques and maximizing today’s technology to communicate their messages. [Read more…]

10 Things to Ditch in 2022

Boring Meeting

1) Ditch the term “employee.” Progressive companies refer to their staff to as “business partners,” “colleagues,” “team members,” or “associates.” All of these infer a level of respect for the individual. Smart.

2) Ditch the term “customer satisfaction.” Satisfaction isn’t enough. Strive for higher levels of customer loyalty. Measure the number of repeat and regular customers. Strive for higher levels every year.

3) Ditch micro-managing. Instead, help, guide, approve, thank, coach.  When you are sure employees are competent, empower them.

4) Ditch boring meetings. Maybe even ditch some of the meetings.  And certainly do all you can to make your virtual meetings interesting through employee involvement, contests, brainstorming, etc. Be creative! Make sure you are not the only one talking.

5) Ditch the discussion of revenue and talk profitability to your “business partners.”  Remind them that

                                     REVENUE IS REALLY NICE!  PROFIT IS WHAT MATTERS! 

6) Ditch conflict situations. Apply conflict management techniques – whether the conflict is between you and someone else, between two team members, or between departments.

7) Ditch people in leadership positions who do not demonstrate the values of honesty, integrity, professionalism, health and safety, accountability, family, and your other core values.  Every leader should treat employees exceptionally well and lead in the same way.  Create “guiding principles” on how you lead, and how to treat people.

8) Ditch under-performers. As hard as it is to attract, hire, and retain employees these days, eliminate underperformers. You can’t afford to have them on your team- especially if top performers have to make up for the slack in their work.

9) Ditch using the term “back to normal.”  Strive for higher aspirations if you want to achieve success in today’s world.  Business has changed.

10) Ditch negativity.  It’ just too hard for people to have a smile on their face and stay motivated to perform if you or anyone on your team is negative. Negativity has a powerful force of it’s own.

Business Growth-In the Long Road Ahead, Who Will Come Out as a Winner?

DRIVETOWIN

Considering today’s challenging business climate, unstable  economic conditions, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “In the long road ahead, who will come out as a winner? [Read more…]

Three Years From Now, Who Will Be Left Standing?

Footballpass

Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?” [Read more…]

Business Development Techniques and Strategies

swot-wordle

Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?” [Read more…]

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