Seven Smart Ways to
Build Your Referral Business

Ways to Get More Referrals

It often amazes me how many sales people and business owners tell me that they are uncomfortable asking for referrals.

Some don’t know how to ask, and some don’t ask at all. Referral business is the least expensive way to win new customers, has the highest possible leverage, and the best potential payoff. In addition, a prospect whose name you received through a referral may be more prone to return your call and less likely to look to another provider for their needs. [Read more…]

Women Buy More Tires Than Men: Adapt Your Selling Style and Your Business Environment

WomenBuytires

By Christine Corelli and Doug Dvorak

Smart automotive service businesses and tire dealers adapt their selling style when interacting with a female customer. They also take steps to ensure their environment is appealing to women and would be considered as “Female-Friendly.” They have recognized the importance of these vital aspects of business success. [Read more…]

Easy Tips to Business Growth Through Your Client Base

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The most crucial, and often the most difficult, aspect of achieving business growth is having the ability to attract new customers. Keeping your customers loyal to you can be testing, too, but at least at that point, you already have them through the door and buying from you. [Read more…]

Go Back to the Basics – Make a Business Plan

Business Charts

When a sports team is stuck in a losing streak, and feeling down and out what does the coach say? He or she usually claims that the team is going to “get back to the basics” with grueling practice drills to reverse the trend and boost the motivation. The same applies when executing a business plan. [Read more…]

When To Attend an Industry Trade Show?

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Attending your industry trade show–especially during this shaky economy-could be the best business move you will ever make. To keep going in business without losing your footing, you need to have complete, up-to-date information about what is happening in your marketplace. In addition, you need to make connections and meet with people face-to face to really determine what is going on in your industry. [Read more…]

How Sharp Are Your Business Tools?

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(This Article was published by Packaging Horizons Magazine – Reprinted With Permission)

Keep your professional skills and business tools at the cutting edge. Anyone who has watched a talented craftsperson at work knows that the tools are just as important as the materials and the knowledge that go into creating the finished piece. [Read more…]

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