Women Buy More Tires Than Men: Adapt Your Selling Style and Your Business Environment

WomenBuytires

By Christine Corelli and Doug Dvorak

Smart automotive service businesses and tire dealers adapt their selling style when interacting with a female customer. They also take steps to ensure their environment is appealing to women and would be considered as “Female-Friendly.” They have recognized the importance of these vital aspects of business success. [Read more…]

Selling to Women: What The Men and Women Who Sell to Them Should Know

Selling to Women

Is it necessary to adapt your selling style when your prospect or customer is a woman?

You bet! Extensive studies and research have been conducted on this topic. It doesn’t take a rocket scientist to know why – women are different than men. They think differently, communicate differently, decide differently, shop differently, and even buy differently than men. [Read more…]