You spent a great deal of time, money and hard work into preparing to exhibit in your upcoming industry trade show. Now you need to promote it. What you do prior to the show, is just as important as what happens at the show. Send invitations to a targeted group prior to the show. That would include your “A” list of existing customers, and most desired customers. Make that list, and send an impressive invitation. Make it unique and memorable. [Read more…]
posted on July 16, 2015 by
Seven Smart Ways to
Build Your Referral Business
It often amazes me how many sales people and business owners tell me that they are uncomfortable asking for referrals.
Some don’t know how to ask, and some don’t ask at all. Referral business is the least expensive way to win new customers, has the highest possible leverage, and the best potential payoff. In addition, a prospect whose name you received through a referral may be more prone to return your call and less likely to look to another provider for their needs. [Read more…]
posted on June 16, 2012 by
Trade Show Sales Success
Exhibiting in an industry trade show is the best marketing vehicles to sales success by physically obtaining access to potential and existing customers. It is an excellent opportunity to display your product or service to the largest number of people at any single event. In fact, it can generate more leads than you can obtain in the field during a whole year. Exhibiting can provide an excellent opportunity to learn more about your industry, obtain ideas, form strategic alliances, attend educational seminars, develop relationships, and check out your competition. [Read more…]
