Service Excellence for Customers – Get “Ritzy”

Positively Outrageous Service
The Ritz-Carlton Hotel Company L.L.C. is considered by many business experts to be the epitome of customer service excellence. In fact, the Ritz-Carlton Creed is well known and taught in many customer service seminars: “The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. [Read more…]

Women Buy More Tires Than Men: Adapt Your Selling Style and Your Business Environment

WomenBuytires

By Christine Corelli and Doug Dvorak

Smart automotive service businesses and tire dealers adapt their selling style when interacting with a female customer. They also take steps to ensure their environment is appealing to women and would be considered as “Female-Friendly.” They have recognized the importance of these vital aspects of business success. [Read more…]

Selling to Women: What The Men and Women Who Sell to Them Should Know

Selling to Women

Is it necessary to adapt your selling style when your prospect or customer is a woman?

You bet! Extensive studies and research have been conducted on this topic. It doesn’t take a rocket scientist to know why – women are different than men. They think differently, communicate differently, decide differently, shop differently, and even buy differently than men. [Read more…]