Christine’s Blog
posted on May 14, 2019 by
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How to Build Customer Trust With Today’s Skeptical Customers
Customer trust is hard to earn these days. This is due to the fact that today’s customers are skeptical. A recent study conducted by Insights in Marketing revealed that fewer than one-third of the public believed the content in advertorial messages. [Read more…]
posted on May 3, 2019 by
Customer Service Tips
Can you use a few customer service tips? Of course, you can.
Today’s customers are better educated, more discriminating, more cost-conscious, less loyal, better informed, have more choices, and are more “service savvy” than ever! They also have very high expectations. This holds true regardless of what you sell or offer. Customers expect a frictionless and even a personalized experience.
posted on January 30, 2019 by
How Well Does Your Management Team Perform?
Your management team’s performance matters – big time! To determine how well they are performing doesn’t have to be a daunting task. It’s not hard to do. Simply consider these five areas.
[Read more…]posted on January 27, 2019 by
Life Balance —A Tight-Rope Act
The constant struggle for business professionals today is to somehow obtain a sense of balance between their job and personal life. For many people I know life balance is like a tightrope act that can cause anxiety and lead to burnout. [Read more…]
posted on November 22, 2018 by
Trade Show Sales – Trade Show Selling Skill-Selling on the Trade Show Floor
Seven Steps to Get You Started When Selling on the Trade Show Floor
Trade show exhibiting is, by far, the Number One way to gain access to potential customers! But exhibiting costs can be very high — for travel, exhibit fees, booth rental and design, pre-show marketing communications, and many additional miscellaneous expenses that can really add up. [Read more…]
posted on October 2, 2018 by
Need Stress Management – Of Course, You Do! But Only YOU Can Manage Your Stress
Feeling overwhelmed and stressed out? You’re not alone. In today’s fast-paced business environment where people have heavy workloads and business owners are worried about business growth and profitability, stress management is critical.
One of the biggest over-riding issues in business today is the high level of stress business professionals are feeling on a daily basis. And it seems this will continue into the foreseeable future. The cause? Simply living and working in today’s fast-paced world! [Read more…]
posted on September 6, 2018 by
Millennials Were a Challenge, But Wait Until You Recruit and Lead Those Who Come Next—Are You Ready for Generation Z?
You’re going to need a very creative and flexible style of recruiting and leading in order to be successful with the young people who were born after the Millennials.
The members of this next generation—Generation Z—have distinctly non-Millennial ideas, interests, values, and expectations, and you need to be adaptable in your approaches in order to attract, hire, inspire, and retain them.
Going forward, everything you say and do as a leader or recruiter (or both) needs to be relevant to Gen Z. They are, after all, poised to begin making a huge impact on and contribution to the national and global economy.
[Read more…]
posted on September 3, 2018 by
Marketing Your Exhibit at a Trade Show
You spent a great deal of time, money and hard work into preparing to exhibit in your upcoming industry trade show. Now you need to promote it. What you do prior to the show, is just as important as what happens at the show. Send invitations to a targeted group prior to the show. That would include your “A” list of existing customers, and most desired customers. Make that list, and send an impressive invitation. Make it unique and memorable. [Read more…]
posted on February 20, 2018 by
Teamwork Article
Forget tough. Today’s competition is fierce! Now, more than ever, your commitment to establishing a true “team” culture is not optional, it is vital to your company’s success, and is a major key to survival in today’s tough economy. [Read more…]
posted on January 4, 2018 by
5 Crucial Guidelines for Effective Sales Leadership
Leadership is a difficult subject to master. The concept is elusive in that there are no clear formulas for most leaders to follow due to the abstract nature of the idea itself. One often finds the concept hard to interpret. There are mostly just guidelines, perceptions, and generalities, which make the art of leading so hard to master and teach. This is why there is such a great need for role models. Nowhere is that more apparent than in sales leadership. A great sales role model or sales coach has the power to transform you and your entire sales force. [Read more…]
