The Customer Has Changed. . . So Must You


Wake Up! The world is changing more rapidly than ever before and, along with it, so is the customer. They rule. Regardless of whether you sell to consumers or business-to-business, your customer has more choices, is better informed, more cost-conscious, and more demanding than ever. It seems if you don’t give them what they want, how they want it, when they want it at the price they’re willing to pay, they’ll just head over to your competitor. [Read more…]