There’s no doubt about it, the customer rules in the new economy—an all too familiar mantra these days. Your customer is the “King” or “Queen” who tells you what they want, how they want it, what they are willing to pay for it, and most important, how they want to be serviced. They are the ones who determine whether your company will win or lose—and rest assured, if you don’t give them what they want, your competitor will. [Read more…]