Capture Your Competitor’s Customers With Confidence

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Every season, we hear sports professionals state with supreme confidence that they will be the champions by the end of their respective seasons. Of course, there can be only one champion at any season’s end. Pundits will forever analyze and evaluate what produced the winning team. For the most part, they will assume it is the combination of savvy owners, smart managers, tough coaches, and the best players. In reality, it is the confidence the executives engender in their team’s ability to win that makes the difference and motivates everyone within the organization to rise to the top. [Read more…]

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