Don’t Throw in the Towel Too Soon and Make Those Dreaded COLD CALLS

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(An excerpt from the ebook-“The ART of Influencing Customers to BUY from YOU.”)

When should you stop calling a qualified prospect who doesn’t return your calls? I can remember the days when I was working in sales for an international training and development company. The sales manager gave me an answer to that question which still stays with me today. He said, “Until you hear the words “NO, I’m not interested.” [Read more…]