How to Sell Insurance and Financial Services to Women

How to Sell to WomenSelling insurance and financial services to women requires a different approach.

In the past, many women were insulated from dealing with family finances by their spouses. After losing their spouse or becoming “suddenly single,” they found themselves with little, if any, knowledge on how to handle their investments or plan for the future.

Many a woman who had been married for 30 or 40 years, after the death of her husband, would suddenly realize that she never once balanced their checkbook. Moreover, she rarely wrote a single check or paid any of their bills. Many didn’t even know how much money they had, what accounts or financial plans were even in place.

This, like many other things in business, society, and life has changed. The number of single women has risen in the past two decades, and more women make their own decisions regarding their finances. Also, with the passage of the Affordable Care Act in March 2010, many women have begun to study and understand the options available to them for providing their families with health insurance.

Today, many single young women with children have become very proactive and make their own decisions in investing. For the survival and well being of their family, they have become better educated in finance. And unlike a few decades ago, according to numerous studies, married women today make 85% of the financial decisions. Knowing how to help them make those decisions is critical to your success.

On the other hand, there are still many women of all ages just sitting on their nest eggs who are afraid to take on the risks of investing. They leave large sums of money in bank or credit union accounts with tiny interest rates, or in low interest CDs. That might be acceptable if they are in their 70’s or 80’s, but it just isn’t smart if they are younger. Money should earn interest.

The Difference Between Male and Female Clients in Selling Insurance or Financial Services

Men and women have different points of view when it comes to financial decisions and financial planning. Whereas men are more likely to be concerned about achieving wealth, women are more concerned with making sure they have enough money to provide them with security and financial stability and being able to maintain their quality of life when they retire.

What Women Need From Financial Service Professionals

It is easy to see why an individual selling insurance, financial, and health-care solutions to women needs to be a consultant, educator, confidante, friend, and, most importantly, a trusted professional advisor. Read the Rest of this Article on

About Christine Corelli

Christine Corelli is a motivational, keynote, business, leadership, sales, and customer service speaker, sales trainer, and author of six business books. As a keynote speaker, she is known for her high energy and interactive speaking style.

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