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Personal Skills The
Like Factor and The Spider By Christine Corelli The
"Sales-Service Excellence" Expert Several
years ago, Max Gunther authored a book entitled, "The Luck Factor." For twenty
years, he researched and studied successful people on all levels and from many
walks of life. His objective was to determine whether there is truly such a thing
as "luck." What his research proved, was it
wasn't so much the "luck" factor that gave them their success, but it was more
due to the fact that an overwhelming majority of those who felt they had achieved
success possessed the "Like Factor." He found that people who were genuinely friendly,
outgoing, and had a great sense of humor had the odds in their favor to achieve
success in both their business and personal lives. In
Gunther's own words, "These people make themselves known to many other people,
usually without thinking about it. They're gregarious. They go out of their way
to be friendly. They talk to strangers, and are joyous meeters and greeters. They
start conversations. The woman who pours their morning coffee is more than just
a face." He compares people we may consider
as "lucky," to a spider. "A spider strings many lines to catch passing flies and
the bigger her web, the better she eats. So it is with those who would catch good
luck. In general. . .the luckiest men and women are those whose personalities
draw people to them, and have also taken the trouble to form a great deal of friendly
contacts with others." If you are in sales,
(even if your title is not "sales" you are still "in sales" if you service customers!)
you know for certain that sales success is never only due to the brilliance of
your sales presentation or your gift of gab. Great sales trainers will tell you
the customer is not always buying your product or service, more often they're
buying YOU. It's your personality and how you conduct yourself that becomes a
major factor in the buying decision. If you possess the "Like Factor" your ability
to influence customers to do business with you will be tenfold. Follow
the example of the spider and spin your web wide and strong. The bigger and stronger
you spin it, the more chances you'll have to catch customers. Look at a spider's
sticky web and remember that good old-fashioned "stick-to-itiveness" too. Stick
to making those sales calls and striving to win-over customers. Work hard at developing
mutually beneficial relationships and reinforce your "likeability" with every
customer encounter. If you are in a leadership
position, your success is not only due to the brilliance of your strategic planning,
your ability to communicate your vision, and your level of expertise. It has to
do with your ability to keep your people motivated and influence them to follow
your lead. Here again, the Like Factor comes
into play. If you are a great person to work with (notice I said WITH not FOR)
and your employees LIKE you, you'll be "lucky" and be able to keep them happy
and productive. This is vital in today's challenging economy where it is harder
to make a living, and employees are feeling the pressure to perform. Consider
this: The Number One cause for job dissatisfaction in America today is working
for a bad boss. If you possess the "Like Factor," the odds are in your
favor that your people will be productive and want to perform for you. Follow
the practice of smart companies. Adopt a “Zero-Tolerance For Bad Bosses” policy
in your company.) Below are ten ways to increase
your likeability. 1. Go out of your way to
say hello and to greet people. Ignore no one. Make a conscious effort to be
more outgoing. Always extend a firm handshake. Keep in mind that "nothing is so
sweet as the sound of one's own name." Whenever you greet people, call them by
their name and say it often during conversation. 2.
Focus on the positive in everyone you encounter, reaffirm, and encourage them.
In doing so, you'll bring out the best in people, and make them feel good about
themselves. 3. Master the art of being "YOU
FOCUSED." Make it a habit to ask people questions about themselves, their
business, their jobs, their families, their hobbies and their challenges. Doing
so makes people feel important, and that you genuinely care about them. "How's
your job going?" "Is there anything I can do for you?" "How was your day?" Ask
for their opinions and ideas. "What do you think would make it work?" When communicating
with customers, portray a higher level of service you’re your competitors. Internalize
their goals as your own, and demonstrate that you care about their success as
much as you care about your own. "What's the most important thing to you about
this purchase?" "How can I help you?" “What are the challenges you are facing?”
“Is there anything more I can do for you today?” 4.
Display class, professionalism and practice integrity at all times. Always
be ethical and honest. Practice speaking with tact and diplomacy. If you are in
sales, never pester your customers. Instead, ask their permission… “With your
permission, may I touch base with you from time-to time?” Refrain from ever bad-mouthing
your competition. Say, “I know they do a good job. May I share with you why we
have a record of over seventy-five percent customer loyalty?” 5.
Say these words or phrases at least ten times a day. "I appreciate..." "Thank
you for..." "My pleasure." "Please" "Would you be so kind…?" Ask this question
often: Ask this one at least ten times a day in your daily interaction with others:
"How are you?" If you are in a management position, the last words you should
say to an employee when they go home for the day is, “Hey thanks for a good job
today, Joe.” When’s the last time you told your employees how much you appreciate
their hard work?” Make sure you spend time with them to help them to excel at
what they do. Ask how you can help them. 6.
Maintain a good sense of humor and laugh a lot. Don't take life so seriously.
Each time you laugh, you put a surge of positive energy into your spirit. Everyone
loves a person with a hearty laugh. Smile a lot. You'll make others smile too
and most definitely increase your likability. 7.
Be compassionate, be considerate, and delight people when they least expect it.
Deliver unexpected kindnesses and courtesies. Most often, it's the little things
you do that make a difference. 8. Develop
the ability to put yourself in the other person's shoes. Whenever you communicate
to others, always think of the individual or group's situation. (How would I feel
if I were them?) Then, communicate from their perspective--"What's important to
you about this project?" "I understand your concern." "I can see how you feel
about this." "I know how hard you've be working." 9.
Give people your undivided attention, maintain eye contact and LISTEN. One
of the greatest gifts you can give to others is the gift of rapt attention. Dale
Carnegie stated, "Everyone is born with an invisible sign on them. It says, "Make
Me Feel Important." Never look away from someone who is talking to you. If you
can learn to make that person feel as if they are the only person in the world
at that moment in time, you will definitely increase your level of "likeability."
Make the person feel they are the only person in the room. 10.
Give everyone in life, especially your children, the precious gift
every human being deserves: the gift of self esteem. Ego hunger is as universal
and natural as the hunger for food. The body needs food to survive, the ego needs
attention, respect, and approval from others. Give this gift everyday, and you
will find that YOU not only will you increase your level of likability, but you
will find more meaning and purpose in your life. Have
good like and you will have good luck. © Christine
Corelli 2003 - 2008 Christine Corelli & Associates,
Inc. www.christinespeaks.com -Christine Corelli is
the author of "Wake Up and Smell the Competition" and The ART of Influencing
Customers to BUY FROM YOU. To her credit, she has had over two hundred articles
published in magazines and trade publications worldwide. For information on her
services, contact (847) 581 9968. Visit her web site: www.christinespeaks.com
to learn more, and sign up to receive "Corelli's Clips®" a FREE E-publication
of valuable information, ideas and solutions to problems plaguing today's businesses
and business professionals.
Christine is best known as The "Sales-Service
Excellence" Expert, and the author of the popular books, Wake
Up and Smell the Competition and The
ART of Influencing Customers to BUY From YOU. As a keynote speaker,
conference speaker, and sales trainer she is superlative in her field. Her
impressive client list includes Fortune 100 corporations, prominent national associations
and literally hundreds of mid-sized and small businesses. To learn
more about Christine's books, keynotes, seminars or consulting, please contact:
Gene Leigh, Director of Marketing: gene@christinespeaks.com
or call us toll-free: (800) 417-9968 or (847) 581-9968 |
Copyright © 1997-2006 All Rights Reserved
CHRISTINE CORELLI & ASSOCIATES, INC. Your Key Resource
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CUSTOMER SERVICE - Establishing Customer Loyalty, The Ultimate Customer Experience
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and Development Employee Motivation, Employee Retention, Change Management
Strategies 6401 Lincoln Avenue
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