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Don't Kill Creativity in Your Company

By Christine Corelli

I've seen many managers inadvertently kill creativity in their employees either because they are close-minded, or because of their frantic efforts just to get work done by a deadline. Managers can learn to maximize creativity without killing it in the process. One way to stimulate creativity is to give employees new and challenging assignments, but not so difficult they feel overwhelmed. Be sure to give them specific goals but do not dictate how they should be met. They will likely use their creativity if you give them the freedom to decide how to climb a mountain. This is an effective way to ignite the fire under some of the employees who are average performers and turn them into Achievers as they will feel they are contributing to the decision-making.

If you are a manager seeking new ideas and solutions to problems in your company or association, create a task force of people from different departments to assist you. Let them set up their meeting times, ground rules and agenda. Each person should be the "voice" in their department. Be sure you include individuals with different areas of expertise and thinking styles, as this diversity will stimulate discussion and help produce innovative ideas. You'd be surprised to see the strategic ideas these task force groups come up with. Just ask Harley-Davidson or ITW. They will tell you the key to their success over the last ten years is due "Employee Involvement.

Christine's Popular Books: Wake Up and Smell the Competition and The Art of Influencing Customers to Buy From You (A MUST HAVE for Sales Pros)
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Selling at a Trade Show
Reeling Customers in By Selling Smart

Exhibiting in an industry trade show is the best marketing vehicles to physically obtain access to potential and existing customers. It is an excellent opportunity to display your product or service to the largest number of people at any single event. In fact, it can generate more leads than you can obtain in the field during a whole year. Exhibiting can provide an excellent opportunity to learn more about your industry, obtain ideas, form strategic alliances, attend educational seminars, develop relationships, and check out your competition. On the other hand, exhibiting in a trade show can also be a great waste of money if you don't know how to promote and sell on the trade show floor. Selling at a Trade Show, Reeling Customers in By Selling Smart can make the difference between success or failure in your trade show endeavors. Unknown to most of her clients, Christine's background includes twenty years experience in trade show sales and marketing. Her clients include companies such as Lipton, GE, ConAgra, Black and Decker, FMI, the Machine Tool Show, the National Restaurant Show, and more.

Her work has been published in numerous magazines and trade publications on trade show sales and she has been a featured speaker at the Exhibitor Show, the largest event for trade show professionals and sales managers.

For a small investment of $9.99 you will learn:

• What to do before the show with your sales, marketing, and trade show staff
• How to promote your trade show exhibit and get results
• The right "bait" to use to get the right people into your booth
• Why the "Magic of Three's gets results
• The one and only best way to approach visitors
• How to follow up

...and LOTS more...

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Need a great speaker on this topic?
Contact Christine cc@christinespeaks.com

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